Website Meaning
A website is a collection of publicly accessible, interlinked Web pages that share a single domain name. Websites can be created and maintained by an individual, group, business or organization to serve a variety of purposes.
Together, all publicly accessible websites constitute the World Wide Web.
Although it is sometimes called “web page,” this definition is wrong, since a website consists of several web-pages. A website is also known as a “web presence” or simply “site”.
Website Definition
A group of World Wide Web pages usually containing hyperlinks to each other and made available online by an individual, company, educational institution, government, or organization.
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1. DESIGNER - CREATORS CHOICE TEMPLATE
Designer is a full-width fluid website template for interior design and decoration companies. This layout is based on latest Bootstrap v5.1.3 CSS. So that you can easily add / update features from Bootstrap 5 framework. There are 5 different pages you shall take a look thru live demo pages. Each page has different features and you can add more pages as you need. Trending page has a masonry layout image gallery. You can also make it dynamic using PHP / MySQL. If you have any question in mind, feel free to contact Creators Choice.
2. MEDIC CARE- CREATORS CHOICE TEMPLATE
Medic Care is a health specialist website theme built on Bootstrap 5 CSS layout. This one-page design is clean and professional look for your web presence. Timeline comes with alternative left and right items with easy to change Font Awesome icons at the center flow. Booking an appointment form is provided for an easy integration with a back-end PHP script.
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Klassy Cafe is a restaurant HTML template with Bootstrap v4.5.2 CSS framework. This website layout is vivid with a white background and red touch. There are carousel items and content tabs for a variety of food menu. Reservation HTML form is included. You can modify this template in any HTML editor.
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EDUCATIONAL PURPOSE
Important for Good Website Design For A Business
Most consumers perform in-depth online research on products and services before making purchase decisions. A study by the eCommerce Foundation shows 88 percent of buyers will search for product information before buying it online.
By SANKET SALUNKHE
Such a purchase behavior stresses the value of a content-rich, professionally designed website for a business. What’s more, consumers spend more time on beautifully designed sites than they do on plain and basic ones. Here are 10 ways a good web design impacts your business.
1. Serves as Your Business’ First Impression
Potential customers get their first impression of your company by checking out your website. They form an opinion about your business in a matter of seconds. So you should focus on leaving a lasting positive effect on your audience within these few seconds by ensuring your website is appealing, user-friendly, highly responsive, and has a fast loading speed.
A site that appears unattractive or old-fashioned sets a negative first impression of your brand. It wards off potential customers and drives them to your competitor’s page. But a decent website design helps maintain your audience on your page, which improves leads conversion.
2. Boosts Trust and Brand Consistency
As mentioned above, your website design determines how most people judge the integrity of your business. Trendy and professional website designs tend to promote trust. Outdated and unprofessional web designs, on the other hand, make users doubt your credibility. Brand consistency is another notable way that a decent web design encourages trust. Consumers recognize prominent and successful brands by just looking at things like their colours, logos, or styles. So it’s important to ensure things that your customers identify your business with are reflected in your website design.
Ensure the outline, styles, and fonts are the same throughout every page on your site. If every page has a different design, your site will appear unattractive and unprofessional. Building brand recognition will also become a hassle because your target audience won’t easily identify things that represent your brand.
3. Enhances Usability
A good design allows visitors to effortlessly access what they’re searching for from your website. According to a 2015 web usability report, 86 percent of website visitors are looking for information about your products or services, 65 percent search for contact details, and 52 percent look for your business’ About page. Good web design makes these things extremely easy to find. Otherwise, your visitors will have a bad user experience and will spend less time on your site.
Your website may work well, but a bad design may make visitors feel that it’s difficult to use or locate what they want. Users are likely to enjoy using an aesthetically-pleasing site more than a dull site even if the two websites are identical when it comes to functioning. That means a good website design enhances usability along with the perception of usability.
Due to the complex nature of web design, consider partnering with a professional design agency. In the same breath, hire a reputable agency for translation services, to help you offer insightful and consistent product messaging that resonates with your global customers, in any language.
4. Eases Navigation
A high-quality design makes your site easy to navigate. Many professional designers usually apply Hick’s Law when it comes to website design. This law basically states that the duration taken to make a decision is proportional to the number of choices available. If you’re provided with many choices, you’ll take longer to make a decision, and vice versa.
When professional designers build website navigation with Hick’s Law in mind, they want to simplify and reduce the number of options so that visitors can easily decide what action to take or where to go. Make your site easy to navigate by reducing the number of options to five or less. Take a look at your product menu and merge similar options into a single option. That way, visitors will find your website easy to navigate and easy to use.
5. Fosters Your SEO Strategy
Various web design components and techniques have a huge impact on your site’s content publishing capability, which in turn influences how top search engines crawl and rank your page. That aside, some web design components can hurt your SEO strategy. Sydney SEO Agency says that one of the most common mistakes that businesses make is prioritizing design over functionality. In 2021, with more than 58% of users choosing mobile as their primary search device, having a fast, responsive website is imperative to SEO.
To enhance the visibility of your page, make use of SEO-friendly web-design elements and techniques. If you strongly feel that this is not part of your expertise, you can always hire a competent SEO company that will optimize your website for search engines and drive organic traffic to your site, and enhance your online presence.
6. Improves Website Loading Speed
A well-designed site tends to load quickly on all devices, including tablets, smartphones, and desktops. A page loads in a matter of seconds due to the fluid grids and high-quality, responsive visual media. A visitor is more likely to stay longer on websites that load faster than on those that take ages to load. In fact, one study found that 53 percent of mobile users will leave a website if pages are unresponsive or take a significant amount of time to load (more than three seconds). The same study revealed that sites that load quickly keep visitors engaged for a long time and realize an uptick in conversion rates.
7. Reduces Bounce Rates
Bounce rate refers to the percentage of users who visit a specific website and abandon it after checking out only one page. As stated above, a well-designed site with a fast loading speed means users will interact with your website longer and that will lower your bounce rate. By spending more time on your site, visitors will be more likely to open other pages on your website, learn more about you and your business, check out your products, and perhaps make a purchase.
8. Improves Conversion
A good website design gives you power over your audience’s eyes and allows you to direct them to where exactly you want them to check. Leveraging this capability, you can drive traffic to special offers, promotions, and calls to action. You can also help both new and current customers discover buttons and other clickable facets with ease. That way, you’ll enhance the user experience for your visitors and realize higher conversion rates.
Another reliable way to improve your conversion rate is by making your site mobile friendly. Remember smartphones register a 64 percent higher conversion rate than desktops. So having a mobile-friendly website is a must.
9. Gives You an Edge Over Your Competitors
If you want to outperform your competitors and attract more customers, you must make your website design a couple of times better than theirs. Identify things that will set your business apart from the rest and have them incorporated on your site. The goal here is to show potential customers why your products or services are better than those of your competitors.
10. Enhance Customer Service and Satisfaction
Your audience can get an insight into how you treat your customers by just checking your website. If you don’t invest in the design of your page, your target audience assumes you won’t deliver value for their money. Make your business look open and welcoming by investing in a bright, up to date, and eye-catching website design. Most importantly, ensure it has simple yet smart navigation that can give your audience an enjoyable experience every time they visit.
The Parting Shot
Your website design can mean the difference between your business’ success and failure. It influences how your audience judges your business or brand. As such, ensuring your website design is aesthetically appealing, user friendly, and mobile-friendly can go a long way in improving the conversion rate, which results in more earnings and successful business. Last but not least, find ways to get in touch with international media and expand your target audience.
The Importance of Making Website Design
There are numerous factors that lead to a successful online presence. There are various ways to look at the whole standing of your website as well. But before going on any further, let’s focus first on one of the most basic elements that make up your online identity — your website design. How exactly important is it?
The design of your website can either make or break the business you are trying to deliver. It actually makes a difference on how your target audience views your business or company and potentially turn them into your customers. As such, developing a website design that has an impressive user interface will result in a much better conversion rate, which leads to better business and revenue.
How Website Design Becomes an Asset to Business
Although it can cost you a substantial amount of money, investing in a website design can generate an outstanding profit for your business. To ensure that your investment works according to your advantage, you must hire an efficient website designer who is capable of dealing with the following key points in designing a website:
1. Navigation
This is essential especially when your website has so many pages. It basically includes a well-labeled navigation bar or a menu that shows a list of the different web pages. When the website navigation is developed well, users can easily explore and understand your website. It doesn’t need to have state of the art typefaces. Settle for a simple yet intuitive navigation that can make visitors come back for more.
2. Content and Visual Elements
These also include the choice of font and other typographic details. Such aspects of web design should go along together to deliver an accurate message to the audience. In most cases, readers tend to remember the message when it is concise and something that the readers can identify with.
However, overdoing these elements won’t bring any good to your website, Web pages with too much content will look messy and can affect conversion rates. How? Visually clutter pages may be difficult to read, resulting in disinterest in visitors and making them not wanting to come back.
To avoid that from happening, it is best to streamline the content wherein website designers can easily incorporate the text in their design. Moreover, designers are able to add negative or empty spaces that let the readers’ eyes rest in the middle of their reading.
3. Brand Uniformity
Your brand is what sets you apart from your competitors, and it is usually identified through a logo. If your business/company has a unique logo that is placed on all print materials, then all the logo’s elements must be integrated into the website design for the sake of consistency.
It is very important for your target market to recognize your business brand in all types of medium. If for instance, there are slight changes in your brand and visual communication, then it can result in confusion among your customers and make them feel that there is something wrong with your business.
4. Engagement
Web pages should have an exceptional layout so that they can appear more appealing to the users and make them want to engage with your page. It needs to feed people’s eyes because the truth is; this is where every engagement will begin. For this, the need of website design and development is an indispensable factor that should be measured carefully by every website owner.
5. Organization and Search Engine Optimization
Just like how we read a book, it is comfortable to read a web page from left to right, top to bottom. Virtuosi in web designing use the same reading pattern when they’re designing a website. Because most people read starting from the upper left area, designers put the most important information there. It increases the chances of relaying your message to the visitors who can become your customers.
Aside from the organization, utilizing the visible areas for the important website details can also improve the search engine optimization or SEO. This happens when you incorporate business-related keywords in the HTML text. When search engines like Google, Yahoo, and Bing can crawl into your website, it results in higher search engine placement, which means your website becomes more visible and searchable.
To Sum Up
In this digital age, most businesses have already developed their respective websites to become more accessible for their customers. With the help of website design, business owners are able to create a user-friendly and welcoming online environment where users can get useful information any time of the day.
Moreover, when you have a well-managed website, people can rely on you. It builds trust, and when visitors trust you, they won’t have doubts in getting your products and services. In effect, you will have a thriving and profitable business.
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