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Creators Choice Digital
Marketing ! We are Work with Unique or Innovative Marketing Strategies. In
Creators Choice Digital & Social Media Marketing is think innovative Ideas
and Different Techniques We Used to marketing. We are introducing your Business
in Digital World.
Creators Choice Digital Marketing Firm Services :-
- Promotional Video Making Editing & Shooting (Product, Services, Company).
- Promotional Audio Making & Editing & Promotional Audio.
- Handling Social Media Platforms (Facebook Page, Instagram and Other).
- Development of Social Media Platforms (Community, Customers, Followers & Others).
- Graphic Designing (Marketing Posters, Pamphlets, Designs, Logos, PNG Text Making).
- Social Media Marketing
- Marketing Content Writing.
- Lead Generation.
- Website Designing
- Professional QR CODE (business all information
Educational Purpose (Digital Marketing)
1.1 Meaning of Digital Marketing:
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it's digital marketing.
1.2 Definition of Digital Marketing:
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
1.3 Principle of Digital Marketing:
1. Content Is King: Content is everything to your customers; it’s the reason they choose to interact with you. Content also needs to be relevant and of the highest and best value. If the content you produce is weak—perceived to be of little or no value—it dilutes your brand. As a result, your relationship with your customer suffers.
2. Keep It Simple: Advertisers have long known that a simple message is the best message. Writing for the Web requires communicators to be succinct. The digital space is increasingly crowded, and customers will grant you only limited opportunity to connect with them. Use words, images and technology effectively.
3. Know Your Customer: The digital space allows us to target specific groups of customers, or “schools of fish.” Is your digital presence targeted to your precise audience? Do your images, words, tone and layout speak directly to your audience?
4. Give Customers What They Want: Over half of visitors to your website are looking for basic information about your business: phone number, location map, street address. Do you make it easy for them to find this info? Is your website’s navigation simple and effective? Is it easy for customers to do business with you?
5. Find Strength in Partershipsn: It is called the World Wide Web for a reason. Just as the web of a spider is strengthened by what it connects, the connections, relationships and alliances made online not only support your digital brand, but are also a reflection of it.
6. Video Tells Your Story: Video has become the leading channel to inform, educate and entice targeted audiences to take action. Video lets potential customers see your product and service, meet your people, learn from your customers, and hear your philosophy and approach to business.
7. Media Drives Brand: Don’t focus solely on the “social.” All media—including online and off-line communications, including print, digital, press, broadcast, and yes, “social media”—drive the growth of your online brand and reputation with consumers.
8. Establish a Strong Foundation: You don’t get a second chance to make a first impression. From one-page websites to multilingual, international sites, always put your best face forward. All content should be of the highest quality, from imagery and words to navigation and page design.
9. Aim for Consistency: Being consistent with your audience ensures continued online growth. The online medium is not a one-way street; it is a relationship. If you want to improve and build your relationship with your audience, you must be consistent in what you do.
10. Stay Young: As the digital space continues to evolve, dedicate 5 to 10% of your time to research. Observing and responding to small changes today will benefit your business in the future. Ten years ago we didn’t have Google, five years ago we didn’t have Facebook, and three years ago we didn’t have Twitter. Don’t wait for your competitors. Be open to new ideas and challenge your present-day thinking.
1.4 Digital Marketing Channels:
1. Website Marketing
A website is the centerpiece of all digital marketing activities. Alone, it is a very powerful channel, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.
2. Pay-Per-Click (PPC) Advertising
PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Meta (formerly Facebook) and show their ads to people searching for terms related to the products or services. PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. The most popular PPC platforms are Google Ads and Meta Ads.
3. Content Marketing
The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. The tools of content marketing include blogs, eBooks, online courses, info graphics, podcasts, and webinars.
4. Email Marketing
Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.
5. Social Media Marketing
The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.
6. Affiliate Marketing
Affiliate marketing is one of the oldest forms of marketing, and the Internet has brought new life to this old standby. With affiliate marketing, influences promote other people’s products and get a commission every time a sale is made or a lead is introduced. Many well-known companies like Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.
7. Video Marketing
YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, read a review, or just to relax. There are several video marketing platforms, including Facebook Videos, Instagram, to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.
8. SMS Messaging
Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or giving opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.
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